Stone Supplier Mugs Customers

The Situation
This client is relatively new in the decorative stone industry. They were seeking a promotional product that would represent the company's values and uniqueness.

The Requirements
The promotional product had to be of high quality, durable, and of a truly unique design. The client wanted something that would be highly visible to their customers on a daily basis. While cost was important, the client was willing to pay a premium for a superior product. The product was required within 3 weeks.

The Solution
When the client approached us, they were already focussed on insulated travel coffee mugs. The Starline SL14BC & SL15BC mugs were the perfect solution. The mugs have a very unique design and the client's logo, printed in white, stands out against the black chrome finish. Starline's efficient and prompt service ensured on-time, on-budget delivery.

The End Result
The mugs arrived two days before the required date. The client was thrilled with the product.

Steps-out Program Reward

The Situation
The town's recreation department was introducing the Steps-Out program to the community. They were seeking an incentive that could be used as a "graduated" reward as participants achieved 2 different levels of hiking.

The Requirements
The product had to be "Cool", and at the same time it needed to be relevant to the hiking program. The combined cost of the two components had to be under $10.00.

The Solution
The Impressive Impressions IL-20PC polycarbonate drink bottle and Debco N1500 bottle carrier were the ideal solution. The bottle's design and bright yellow colour suited the client's taste. The carrier would hold the bottle well, and at the same time had a small zipped pouch for keys and change. The steps-out logo was imprinted on each. When the participant achieved a certain number of steps they would the drink bottle, and when they reached the next level, they would receive the bottle carrier.

The End Result
The bottles and carriers were delivered on time and below budget. The client was delighted, and recommended the product and our service to other towns.

Community Phone Directory project

The Situation
The client is a Chamber of Commerce and is located in a community of 10,000 people and approximately 300 businesses. Many of the businesses are home-based and most are quite small. For well over a decade, the client has published a local telephone directory, featuring local white pages listings and local advertisers. The directory has a very high rate of usage in the community and is a powerful advertising tool for the businesses. The project is also a fund raiser for the chamber, which has limited personnel resources, therefore is unable to undertake the project themselves.

The Requirements
The vendor was required to manage all aspects of the project, including advertising sales, collection of all content, such as telephone listings, design, layout, printing and distribution. At the same time, the cost of the project must allow sufficient profit for the client to support their own operations.

The Solution
Profile Marketing Inc. proposed to manage the project from start to finish. All potential advertisers would be contacted and ads created for them. New white pages data would be purchased, and updated to reflect the local businesses and residents. All layout and design would be undertaken by Profile Marketing, then after approval of the final proof, Profile Marketing would print the book and deliver it to Canada Post for distribution. Profile marketing would also look after billing and collections.

The End Result
The directory was published well below the chamber's previous costs. Over the period of the contracts (four years), several upgrades were done to the book, including improved printing quality, added colour, updated map snd more current white pages data. An increase in advertisers and ad sizes resulted in a 50% increase in revenues over the four year period. The client was pleased with the end result and has contracted with Profile Marketing to produce the directory for the next three years.